Digital Marketing Specialist (m/f/d) - Community Management / Heidelberg

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

null

Your role and responsibilities

• Content planning and creation for ABB Electrification social media channels in coordination with internal teams and external agencies
• Managing and moderating our online communities, including interacting with followers, responding to inquiries and encouraging positive dialog
• Developing and implementing strategies to increase community engagement on various social media platforms
• Analyzing and reporting on activities to continuously optimize our digital presence by using analytics tools (e.g. Google Analytics, Meta Business Suite, etc.)
• Deriving measures based on the analysis results to promote customer satisfaction, brand awareness and customer loyalty
• Collaboration with internal teams and external agencies to implement the derived measures
• Observation and evaluation of trends in the area of community management and implementation of best practices for the optimization and further development of existing community platforms
• Creating and maintaining content for the ABB Electrification websites, taking SEO measures into account
• Support in the planning and implementation of digital campaigns

Qualifications for the role

• Completed studies in marketing, communication, media sciences or a comparable qualification
• Professional experience in digital marketing, preferably with a focus on community management
• Strong communication skills and experience in using social media platforms such as Facebook, Instagram and LinkedIn
• Experience in the planning and implementation of digital marketing campaigns
• Experience in web content management (ideally knowledge of Site-finity and Adobe Experience Manager)
• Analytical skills and experience in using analysis tools to measure the success of campaigns (such as Google Analytics, keyword analysis tools, etc.)
• Knowledge of Adobe Creative Cloud programs (such as Photoshop or similar) is an advantage
• Very good written and spoken German and English skills

Benefits

More about us

We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. ABB is able to offer you an interesting role within a highly motivated team, together with open communication structures. On the basis of a personal, practice-oriented induction programme, you will be given the opportunity to acquire the confidence needed to work independently and self-reliantly within your assigned area. Even after the joining phase, ABB offers a wide range of individual career development opportunities and supports you in realising your career goals with targeted training measures. At ABB you will find an attractive working environment in all phases of life - including mobility services such as bicycle leasing, policies for sabbaticals and home office, the ABB children's vacation camp and taking care of family members. Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference. ABB AG Your contact is: ABB PersonalDirekt +49 (0) 621 381 3500 ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate